Translation guide
The English abbreviation "ad" is short for "advertisement." In Japanese, the most common and natural way to express this concept is 広告 (こうこく). This guide covers how to talk about ads in various contexts, from TV commercials to online banners.
The broad concept of an advertisement, commercial, or promotional message.
The standard, all-purpose word for 'advertisement' or 'ad.' Used in formal and informal contexts, for print, online, TV, etc.
この広告はとても面白い。
This ad is really funny.
新聞に広告を出す。
Place an ad in the newspaper.
Abbreviation for 'commercial message.' Specifically refers to TV or radio commercials. Very common in casual conversation.
あのCM、見た？
Did you see that ad?
この番組はCMが多い。
This show has a lot of ads.
Refers to advertising, promotion, or publicity. Often implies a broader promotional effort, not just a single ad.
新製品の宣伝をする。
Promote a new product.
An advertisement that appears on websites, apps, or social media.
Literally 'internet ad.' The most direct way to refer to online advertisements.
ネット広告がうざい。
Online ads are annoying.
Specifically a banner ad, the rectangular image-based ads on websites.
バナー広告をクリックした。
I clicked on a banner ad.
A small advertisement for jobs, items for sale, or personal notices.
Job advertisement or help-wanted ad.
求人広告を見て応募した。
I saw a job ad and applied.
Although 'ad' is sometimes rendered as アド in loanwords (e.g., アドレス for 'address'), アド alone is not used to mean 'advertisement.' Always use 広告 or CM.
Literally 'three-line ad,' referring to small classified ads in newspapers.
三行広告に載せる。
Put it in the classified ads.