Translation guide
In Japanese, the term for 'adult video' is commonly abbreviated as AV (エーブイ). This guide covers how to refer to adult videos in various contexts, from everyday conversation to formal settings.
The most common and neutral way to refer to an adult video in Japanese.
The standard abbreviation for 'adult video', widely understood and used in both casual and semi-formal contexts. Pronounced as the letters 'A' and 'V' in Japanese.
彼はAVをよく見る。
He often watches adult videos.
The full loanword from English. Less common than AV but still understood. Can sound slightly more explicit or formal.
アダルトビデオの販売店
a store that sells adult videos
Literally 'video for adults'. A more euphemistic and formal term, often used in official contexts or on packaging.
この店では成人向けビデオを取り扱っています。
This store handles adult videos.
Referring to the adult video industry or genre as a whole.
The adult video industry. Used in news and discussions about the business.
AV業界は大きな市場だ。
The adult video industry is a big market.
Full form of the industry term, slightly more formal.
アダルトビデオ業界の規制について議論する。
Discuss regulations on the adult video industry.
Referring to particular genres or formats within adult videos.
Refers to 'plot-based' or 'concept' adult videos, as opposed to simple recordings. Very common in AV contexts.
最近のAVは企画ものが多い。
Recent adult videos often have a concept or plot.
Amateur adult videos, featuring non-professional performers.
彼は素人もののAVが好きだ。
He likes amateur adult videos.
Lesbian-themed adult videos. The suffix 〜もの is commonly attached to genre descriptors.
レズもののAVを探している。
I'm looking for lesbian adult videos.
Ways to refer to adult videos without being explicit, often in polite or mixed company.
Literally 'adult's video', a common euphemism. Softens the directness of 'adult video'.
大人のビデオコーナーはこちらです。
The adult video section is over here.
A very casual and indirect way to say 'a slightly naughty video'. Used among friends to avoid being too direct.
昨日、ちょっとエッチなビデオを見ちゃった。
Yesterday I ended up watching a kinda naughty video.
The direct translation '大人のビデオ' is acceptable as a euphemism, but '成人ビデオ' is not commonly used. Stick with AV or アダルトビデオ for clarity.
In most everyday situations, Japanese speakers use 'AV' rather than the full term. It's so common that many may not immediately think of the full phrase 'アダルトビデオ'.