Translation guide
The English word 'banner' can refer to a physical flag or cloth with a message, a headline in print or web design, or an online advertisement. This guide helps learners choose the right Japanese expression for each meaning.
A large piece of cloth with a slogan, logo, or design, often carried in parades, hung at events, or used for decoration.
A long horizontal cloth banner, typically with text, hung across a street, stage, or entrance. Very common for events, protests, and celebrations.
駅前に大きな横断幕が掲げられていた。
A large banner was hung in front of the station.
General word for flag. Can be used for banners that are flag-like, but less specific than 横断幕. Often implies a smaller, handheld flag.
応援旗を振って選手を応援した。
We waved banners to cheer on the players.
A tall, narrow vertical banner or flag, often used outside shops or at festivals. Attached to a pole.
店の前にカラフルなのぼりが立っていた。
Colorful banners stood in front of the shop.
A vertical cloth banner hung from a building or ceiling, often with congratulatory messages or advertisements. More formal than 横断幕.
卒業式には「祝卒業」の垂れ幕が飾られた。
A banner reading 'Congratulations on Graduation' was displayed at the ceremony.
A large, prominent heading at the top of a page, article, or section, often spanning the full width.
A large headline in a newspaper or magazine. Can refer to the main title of an article.
新聞の大見出しは選挙結果を伝えていた。
The newspaper's banner headline reported the election results.
Loanword from English, used in web design for a graphical banner or header image. Not used for physical cloth banners.
General word for title. Can be used for a banner-like heading, but less specific.
A clickable graphic or text ad on a website, often rectangular and placed at the top, side, or within content.
Standard term for a banner ad. Combines 'banner' and 'advertisement'.
そのサイトはバナー広告で収益を得ている。
The site earns revenue from banner ads.
Same as バナー広告, just a different word order. Both are common.
広告バナーをクリックすると詳細ページに飛ぶ。
Clicking the ad banner takes you to the details page.
Short for バナー広告. In context, it's clear you mean an ad. Very common in digital marketing.
The loanword バナー is only used for digital banners (web headers, ads). For a physical cloth banner, use 横断幕, のぼり, or 旗 depending on the shape and context.
I redesigned the website's banner.
ページの一番上に大きなタイトルを表示する。
Display a large title at the top of the page.
Place a banner on the top page.