also: こそばい · こちょばい · こしょばい
i-adjective
Physical sensation of being tickled or sensitive to touch.
脇の下がこそばゆい。
My armpits are ticklish.
i-adjective
embarrassed; awkward; ill at ease
Psychological discomfort, especially when receiving praise or attention; feeling self-conscious or sheepish.
みんなの前で褒められて、なんだかこそばゆい気持ちになった。
Being praised in front of everyone, I felt kind of embarrassed.