ソフトパワー

noun

soft power

Political science term referring to the ability to influence others through attraction and persuasion rather than coercion or payment. Often contrasted with ハードパワー (hard power).

See also: ハードパワー

• 日本にほんはアニメや食しょく文ぶん化かを通つうじてソフトパワーを発はっ揮きしている。

  Japan exercises soft power through anime and food culture.