noun, noun or participle which takes 'suru', intransitive verb
tie-in; collaboration; partnership
Refers to a cooperative arrangement between businesses, brands, media, or events for mutual promotion or joint projects. Often used in marketing, entertainment, and product development contexts.
from English tie-up
人気アニメとコンビニがタイアップして限定グッズを販売した。
The popular anime and the convenience store collaborated to sell limited-edition goods.
この映画は有名ブランドとタイアップしている。
This movie is tied in with a famous brand.