also: ターゲッティング
noun
Loanword from English, used in marketing, advertising, and technology to refer to the act of selecting a specific audience or objective.
広告のターゲティング精度を上げるために、ユーザーデータを分析している。
We are analyzing user data to improve the targeting accuracy of our advertisements.
Standard katakana spelling for the English loanword 'targeting'.
Alternate spelling reflecting the geminated pronunciation; less common but encountered.
ターゲット is the noun 'target', while ターゲティング refers to the process or action of targeting.
Borrowed from English 'targeting'.