Formal term for the loyal support or patronage of a customer, client, or patron. Almost always used with the honorific prefix ご as ご愛顧, especially in business expressions of gratitude.
A more casual and common term for favoritism or patronage, often used for personal preferences or supporting a particular shop or person.
Etymology
Compound of 愛 (あい, 'love, affection') and 顧 (こ, 'look back, care for'). The combination conveys the idea of caring for and continuing to support someone or something.
