noun
Internet marketing term referring to paid search advertising and related strategies to increase visibility on search engine results pages.
検索エンジンマーケティングの予算を増やした。
We increased the budget for search engine marketing.
SEO (search engine optimization) focuses on organic rankings, while SEM includes paid search advertising.
Loanword from English 'search engine marketing', directly adopted into Japanese as a compound of 検索エンジン (search engine) and マーケティング (marketing).