noun, noun which may take the genitive case particle 'no'
flowery words; rhetorical flourishes
Refers to elegant but often insincere or superficial language, used critically to describe speech or writing that sounds beautiful but lacks substance.
彼の演説は美辞麗句ばかりで、具体的な提案はなかった。
His speech was full of flowery words and lacked concrete proposals.
Just lining up rhetorical flourishes won't move people's hearts.