noun
long-established shop; old store
Formal or literary term for a shop with a long history. The reading しにせ is more common in everyday speech.
See also: 老舗 (しにせ)
この老舗は江戸時代から続いている。
This long-established shop has been in business since the Edo period.
老舗の和菓子屋で最中を買った。
I bought monaka at a traditional Japanese confectionery shop with a long history.
Same meaning but the more common, everyday reading. 老舗 (ろうほ) is a formal or literary variant.
The kanji 老 (old) and 舗 (shop) combine to mean 'old shop'. The reading ろうほ is the on'yomi, while しにせ is a kun'yomi-based reading that became the standard colloquial form.