noun
asking price; price named by the seller
Refers to the initial price stated by the seller, often in bargaining contexts. Compare with 付け値 (bid price).
See also: 付け値
その店では言い値で買う客はほとんどいない。
Hardly any customers buy at the asking price in that shop.
彼は言い値から千円値切った。
He bargained the price down by 1,000 yen from the asking price.
付け値 is the price offered by a buyer (a bid), while 言い値 is the price asked by the seller.
Compound of 言い (the continuative form of 言う 'to say') + 値 'price', literally 'stated price'.