godan verb (-mu), transitive verb
To attract someone into a place, activity, or situation, often with a nuance of persuasion or temptation. Can be used for both positive invitations and negative luring.
彼は甘い言葉で彼女を部屋に誘い込んだ。
He lured her into the room with sweet words.
この広告は客を店に誘い込むためのものだ。
This advertisement is meant to entice customers into the store.