noun
wild strawberry
Refers to the wild strawberry plant or its fruit, especially Fragaria vesca. Often used in a natural, countryside context.
春になると、野いちごが道端に実る。
In spring, wild strawberries bear fruit along the roadside.
子供のころ、よく野いちごを摘みに行った。
When I was a child, I often went picking wild strawberries.
苺 is the general word for strawberry, including cultivated varieties. 野いちご specifically means wild strawberry.
Compound of 野 (no, 'field, wild') and 苺 (ichigo, 'strawberry'). The exact historical derivation is straightforward.