Translation guide
A small booklet or pamphlet containing information or advertising. In Japanese, the most common equivalent is パンフレット, but other terms like 冊子 and リーフレット are used depending on format and context.
パンフレット
brochure (general)
A small booklet or folded paper with information, often for tourism, products, or events.
The most common and versatile word for 'brochure' in Japanese. Used for travel guides, product catalogs, event programs, etc. Often implies a multi-page, stapled or folded booklet.
旅行のパンフレットをもらった。
I picked up a travel brochure.
このパンフレットに詳しい情報が載っています。
Detailed information is in this brochure.
A booklet or pamphlet, often with a more formal or literary feel. Can refer to a thin, bound publication. Used for informational or promotional materials, but less common in casual conversation than パンフレット.
会議の資料として冊子が配られた。
A booklet was distributed as meeting material.
A leaflet, usually a single sheet folded once or twice. More specific than パンフレット, often used for simple flyers or handouts.
店頭にリーフレットが置いてある。
There are leaflets placed at the storefront.
Abbreviation of パンフレット, used in casual or industry contexts (e.g., event staff, otaku culture).
イベントのパンフもらった？
Did you get the event brochure?
A brochure used for marketing, often with product details or company information.
Catalog, often used for product listings or mail-order. While not exactly a brochure, it's commonly used when the English 'brochure' refers to a product catalog.
新製品のカタログを送ってください。
Please send me a brochure of new products.
Company brochure or corporate profile. Specifically a booklet introducing a company's history, services, etc.
会社案内をお渡しします。
I'll give you our company brochure.
A brochure specifically for sightseeing or travel information.
Tourist brochure. Combines 観光 (sightseeing) with パンフレット.
駅で観光パンフレットをもらいました。
I got a tourist brochure at the station.
Travel guide, often a booklet or brochure with maps and recommendations.
この旅行ガイドは無料です。
This travel brochure is free.
パンフレット is the safest choice for most 'brochure' situations. リーフレット is specifically a leaflet (fewer pages, often a single folded sheet). 冊子 is a more formal term for a booklet and may sound stiff in casual contexts.
The English word 'brochure' is sometimes directly borrowed as ブローシュア, but this is rarely used and may not be understood. Stick to パンフレット or context-appropriate terms.