Translation guide
A printed sheet or small leaflet used for advertising or information, often distributed by hand or posted in public places.
A small printed sheet used to promote an event, product, or service, typically handed out or left in public areas.
The most common and general word for a flyer or leaflet. Used for both commercial and community announcements.
駅前で新店のチラシを配っています。
They are handing out flyers for the new shop in front of the station.
ポストにピザのチラシが入っていた。
There was a pizza flyer in the mailbox.
A loanword from English, often used for event flyers, club flyers, or in design contexts. Slightly more stylish or modern feel.
クラブのフライヤーをデザインしました。
I designed a flyer for the club.
Often implies a simpler, sometimes political or activist handbill. Can have a slightly negative nuance of unsolicited distribution.
選挙のビラが街角に貼ってあった。
Election flyers were posted on the street corner.
A printed sheet providing information, such as a guide, schedule, or announcement, often available at counters or included in packages.
Specifically an informational flyer, like a guide or schedule. Combines 'guidance' and 'flyer'.
観光案内所でバスツアーの案内チラシをもらった。
I got a flyer for the bus tour at the tourist information center.
A pamphlet or brochure, often folded and more substantial than a single-sheet flyer. Used for tourist info, product catalogs, etc.
ホテルのロビーに観光パンフレットが置いてあります。
Tourist pamphlets are placed in the hotel lobby.
An electronic version of a flyer, shared via email, social media, or websites.
Literally 'electronic flyer'. Commonly used for digital versions of store flyers or advertisements.
毎週、スーパーの電子チラシをチェックしています。
I check the supermarket's digital flyer every week.
Web flyer, often used for online promotional materials.
新商品のウェブチラシを作成しました。
We created a web flyer for the new product.
チラシ is the neutral, everyday term for flyers. ビラ often implies a simpler, sometimes political or unsolicited leaflet, and can carry a slightly negative nuance. フライヤー is a loanword used for stylish event flyers or in design contexts.
While フライヤー is understood, チラシ is more natural for everyday advertising leaflets. Using フライヤー for a supermarket flyer might sound odd.