Translation guide
A small printed notice or advertisement distributed by hand. In Japanese, the most common word is チラシ, but other terms exist depending on context.
A small printed sheet of paper used for advertising or announcements, often handed out on the street or inserted in newspapers.
The most common and versatile word for a handbill or flyer. Used for both commercial ads and community notices.
駅前でチラシを配っています。
They are handing out flyers in front of the station.
新聞にチラシが入っていた。
There was a flyer inserted in the newspaper.
Often used for political or activist leaflets, or for small advertisements posted on walls. Can have a slightly more informal or rough nuance than チラシ.
選挙のビラが街中に貼ってある。
Election handbills are posted all over town.
Loanword from English, used mainly for event flyers, especially in music or club scenes. Sounds trendy.
クラブのフライヤーをもらった。
I got a flyer for a club event.
A handbill inserted into newspapers or delivered to mailboxes, often containing supermarket specials or local ads.
Specifically refers to flyers inserted into newspapers. 折り込む means 'to fold in' or 'insert'.
今朝の新聞には折り込みチラシがたくさん入っていた。
This morning's newspaper had a lot of inserts.
Refers to the practice or the item itself. Often used in business contexts.
新聞折り込みの広告を出したい。
I want to place an insert ad in the newspaper.
A small booklet or folded sheet providing information, often used for tourism, health campaigns, or instructions.
A folded brochure or pamphlet, usually with multiple pages. More substantial than a single-sheet handbill.
観光案内所でパンフレットをもらいました。
I picked up a brochure at the tourist information center.
チラシ is the safest, most common word for any handbill or flyer. ビラ often implies a political or activist leaflet, or something posted on walls. フライヤー is a trendy loanword for event flyers, especially in nightlife.
The direct loanword ハンドビル is not commonly used in Japanese. Stick with チラシ or ビラ.
A leaflet, often a single sheet folded once or twice. Similar to パンフレット but sometimes implies a simpler format.
健康診断のリーフレットを配布した。
We distributed leaflets about the health checkup.