noun, noun or participle which takes 'suru', transitive verb, intransitive verb
support; sponsorship; cooperation; endorsement
Often used for corporate sponsorship of events, media programs, or projects, implying both financial support and public endorsement. Can also refer to general cooperation or mutual aid.
このイベントは多くの企業の協賛で成り立っています。
This event is made possible through the sponsorship of many companies.
地元の商店街が祭りに協賛した。
The local shopping district supported (sponsored) the festival.